Pharmaceutical and healthcare: Healthcare market, re...

 

Rationing of National Health Service expenditure is inevitable, difficult, controversial, and it is unusual for the public to have a direct say in setting healthcare spending priorities at the local l ...

Although today's clinical healthcare domain is typically driven by technological possibilities, increasingly awareness is building that a change in focus is needed to also incorporate the experiences ...

The Medicare Prescription Drug Improvement and Modernization Act of 2003 brought about a sweeping change in the US healthcare industry when it finally came into force in 2006. Previously, many older A ...

Patient education is one of the most important tools for improving people's health consciousness, as well as patient cooperation and compliance. Obviously, doctors are the most trustworthy sources for ...

The pharmaceutical industry is a sector that has been undergoing a number of changes over the past few years, the most evident of which is related to the increase in competition, resulting in a great ...

Given today's flood of information, consumers struggle to find their way and seek as much help as they can find in many markets. As part of everyday life, people often create help mechanisms such as m ...

Improved education, the internet and the growth of healthcare information, and interest in healthcare, have made consumers far more aware of causes and alternative treatments for a wide range of condi ...

Melanoma (a degenerative malignancy of the pigment-producing cells) is currently the fastest growing cancer worldwide, and is the most common cancer in young adults 20-30 years of age. When detected e ...

Beauty has always been a major concern for people, but in the 21st century beauty seems to have reached a new level; perfectly-styled female and male bodies and faces flood not only magazines and cale ...

This short article provides an overview of the pharmaceutical sector, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major players in t ...

This study investigates the most appropriate message framing to present to consumers in print advertisements for healthcare products. Using a context of travel healthcare, an experimental study is con ...

Targeting young people in their early teens before they have established a smoking habit may be critical to reducing smoking rates. Mass-media campaigns can play an important role in reaching large nu ...

To date, more than 19 million people have died from AIDS and nearly 40 million are HIV positive. Behaviour change communication campaigns have been implemented, with varying degrees of success, to ini ...

The threat of being permanently tagged as a model of social irresponsibility haunts the pharmaceutical industry in emerging markets like Brazil. For different reasons, the conditions to put the perfor ...

As consumer healthcare costs escalate, the pharmaceutical industry continues to lose consumer trust. Pharmaceutical companies can reduce consumers' drug costs as a route to improving the industry's im ...

This paper reports the results of a study using experimental design to understand, segment, and optimize messaging with respect to pharmaceutical companies in the hotly discussed and controversial are ...

Visual imagery is a powerful tool for brand communication, going well beyond simply attracting attention to implanting ideas, changing ways of thinking, and reframing perceptions. This paper describes ...

This paper looks at how trust, authority and science are currently 'communicated' in the pharma and other sectors. Semiotic analyses show how it is possible to leverage certain codes in order to build ...

In this paper, BuzzMetrics review findings from analyses of online consumer buzz for two sets of promising drug therapies. The therapies with pre-approval buzz experienced an enormous increase in disc ...

This paper is based upon the research findings of an independent study carried out to investigate the world of the modern healthcare consumer. Taking chronic back pain as an example condition, this pa ...

Understanding underlying consumer needs and drivers of trust can help build intense consumer relationships. Exploring the consumer experience across CPG, automotive, financial services and other secto ...

This paper seeks to provide some evidence on the return on investment of a website (eROI) using a longitudinal web survey methodology. Using data from 459 respondents, the results show that almost two ...

For many reasons hospitals have access restrictions that limit market research and data collection. This paper describes an alternative and efficient method to perform hospital market research using h ...

This article covers organizations that provide diagnostic services, extensive medical treatment including surgical services, and other hospital services, as well as continuous nursing services. These ...

Pharmaceutical manufacturers produce a diverse range of preparations for human and veterinary treatment. The majority of these firms' products are produced in final form for consumption, such as ampou ...

Closely tied to the pharmaceutical industry, medicinal and botanical processors create saleable forms of organic and inorganic chemicals as well as botanical drugs and herbs. This paper provides a sna ...

This paper covers establishments primarily engaged in manufacturing, fabricating, or processing drugs in pharmaceutical preparations for human or veterinary use. The greater part of the products of th ...

This paper covers establishments primarily engaged in manufacturing bulk organic and inorganic medicinal chemicals and their derivatives, as well as processing--grading, grinding, milling--bulk botani ...

This paper addresses innovative online qualitative research with pharmacists across Canada. The paper explores why innovation is crucial to business success and how companies can work together to fost ...

This paper presents the development of a second-generation strategic business concept for Farmacity, a company that led the implantation of a new full service retail business model in Argentina. The P ...