Government and non-profit: Public health

 

The Montana Meth Project serves one clear purpose: to discourage teens 12-17 in the state of Montana from trying meth even once. Our objectives were to help prevent first time use, while also inciting ...

The Alcohol Advisory Council of New Zealand (ALAC) wanted to tackle the country's binge-drinking culture, a challenge when the notion of getting drunk was seen as simply letting off steam while being ...

This campaign was developed to address one of New Zealand's most serious health issues: depression, an under-recognised and under-treated condition. The challenge was to get people who may be experien ...

Diabetes UK's Measure-Up campaign aimed to increase awareness among people who may have diabetes but don't know it. The campaign followed research by IpsosMORI which indicated that only one in five pe ...

In late 1998 advertising agency Ogilvy & Mather was put in charge of the "National Youth Anti-Drug Media" campaign, charged with curbing drug use in teenagers. The original emphas ...

The Minnesota Partnership for Action against Tobacco (MPAAT) was created in 1998 with funding from that state's individual out-of-court settlement of its suit against tobacco companies. Charged ...

ConAgra Foods, the $14 billion packaged-food giant, created its Feeding Children Better program in 1999 in response to the growing problem of childhood hunger in the United States. In conjunction with ...

For decades tobacco manufacturers had glamorized smoking through widespread marketing campaigns and promotions, but as the negative health effects of such behavior grew increasingly clear toward the e ...

In 1988 California voters passed Proposition 99, a measure that imposed a tax hike on cigarettes and earmarked the revenues thereby generated for antismoking efforts, including statewide media campaig ...

As part of its public service broadcasting remit, Channel 4 needed an issue to champion. It found it in school dinners. 31% of British children are overweight or obese and less is spent per head on sc ...

This 2002-04 anti-smoking campaign for the British Heart Foundation targeted hardened smokers that have previously tried, and failed, to give up smoking on three or more occasions. The plan was to rem ...

To date, more than 19 million people have died from AIDS and nearly 40 million are HIV positive. Behaviour change communication campaigns have been implemented, with varying degrees of success, to ini ...

The motion picture film business in Canada has two competitors, Kodak with over 70% share, and Fujifilm with the remainder. With the shift of major productions away from Canada the film business was s ...

Getting through to young smokers is difficult: most particularly, getting the right message in the right place to appeal to the relevant audience is very complicated. This campaign aimed to target kid ...

When new rules, intended to tackle the problem of new variant CJD, restricted the supply of blood donors in 2004, it looked as if the Scottish Health Service faced a crisis. Unless they could recruit ...

Oral cancer, though just as deadly as other kinds of cancer, is much less well known and understood by the general public. This campaign aimed to raise awareness of the disease, and persuade people wi ...

See Me is an integrated campaign, funded by the Scottish Executive, that challenges the stigma and discrimination shown to people with mental health problems. By using a mix of communication disciplin ...

The challenging campaign to raise oral cancer awareness, and prompt timely treatment where necessary, had to be sensitive both to people’s contradictory attitudes to their health (overcoming complacen ...

The challenge of reversing donor decline was a big one for the Scottish National Blood Transfusion Service and an important one to resolve. The Bridge’s campaign contributed substantially to the turna ...

This article describes the 'fatty cigarette' campaign for the British Heart Foundation (BHF). Older smokers resisted anti-smoking activity because they perceived it as attacking them, and didn't under ...

The president of PepsiCo UK wades into the obesity issue with an even-handed analysis of how sterile, unbalanced and counterproductive the debate has been to date. His solution, based on marketing pri ...

Obesity is the issue that keeps the food and soft drinks industry awake at night. Mike Detsiny, an experienced marketer, proposes a radical approach for the major companies in the field to address thi ...

This campaign was based on empirical evidence showing that secondary smoking leads to various health problems. The objectives were to increase awareness of second hand smoking among the Hispanic popu ...

In this regular report from Washington, Jaffe considers the arguments for and against pharmaceutical drug advertising in the USA - and the threats facing the fast-food industry.

The 1996 Mason Report on Mental Health Services found that “it is painfully apparent that even if treatments are successful, gains will be minimal if the person lives in a hostile and uninformed commu ...

One in four Scots will experience mental illness. Many experience stigma and discrimination in education, employment, housing, health care and within the communities where they live. The ‘See me’ camp ...

The overriding problem facing this campaign was to create an understanding that one in four children are hungry or in danger of being hungry, against a background of high scepticism. The objectives w ...

This article tells the story of a campaign directed at African-Americans to raise awareness of health issues - it promoted 'Take a Loved One to the Doctor Day'. It was supported by Pfizer, ABC Radio ...

Family Health International (FHI), a non-governmental organization, is spearheading a program in Indonesia funded by USAID and aimed at increasing risk reduction behaviour among individuals at high ri ...

Combining quantitative and qualitative research, this study, undertaken by MORI amongst NHS staff in East Kent (UK), explored experiences of, and attitudes to, working in an NHS Trust, the communicati ...