Government and non-profit: Privatisation

 

The United States Government is increasingly turning to the private sector for professional advertising services. It needs to sell goods and services, and recruit people to serve in the military, and ...

The Advertising Tax Coalition has funded a study, which quantifies the total economic activity, and number of jobs related to advertising nationally. This study may be the most comprehensive and relia ...

The purpose of this paper is to describe the global framework within which privatization tenders take place, as well as to identify the differences ensuing from the different types of privatizations. ...

In 1996, the Australian Federal Government decided to sell the remaining 50% of its shares in the Commonwealth Bank. This may have been a noteworthy event had the Government not previously floated Com ...

The aim of the advertising was to encourage people to sign up as shareholders in Rhône Poulenc by giving concrete information about the company, its products, its results and to define its prospective ...

The privatization of a number of British nationalized-industries during the 1980s involved the use of substantial marketing and, in particular, advertising expenditure. When the same or similar activi ...

Electricity privatisation campaign, 1991. Campaign rationale and strategy discussed. TV, press and posters used. Campaign phases were: 1) announcement; 2) built awareness and communicated detail, prom ...

In mid 1991 the New South Wales government passed the historic legislation of the Government Insurance Office to be fully privatised, by public float. This float was largest capital raising exercise i ...

The `Sid' campaign before the privatisation of British Gas, 1986. The main objective was to stimulate widespread applications for the shares, within the constraints imposed by the rules. Extensive qua ...

1986-7 campaign for the privatisation of Rolls-Royce. Differences between this and other privatisations are discussed. MORI research among private investors showed a number of image weaknesses and mis ...

This article presents the results of a study of the attitudes of chief executives regarding issue advertising. The study used a set of four issue advertisements representing varying degrees of self-in ...

Findings on the response to the marketing campaign for British Telecom shares reveal new information about consumer purchasing of financial products. When awareness, attitudes, interest, intention and ...

A unique advertising problem: the one-off promotion of the flotation of British Telecom in 1984. Previous corporate campaign in the press described, designed to 'show the true face' of BT and counter ...

Throughout the marketing campaign which preceded the launch of British Telecom shares, the factors affecting people's decisions on share purchasing were monitored for the Government. The article descr ...

Industry data suggests that consumers have been reluctant to exercise choice where privatisation has resulted in a range of possible suppliers. This has been the case despite the supply companies’ pre ...