Media scheduling and targeting: Schedule evaluation

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C-MEEs: cross-media engagement evaluations
Robert Passikoff and Don E Schultz, Admap, October 2007, Issue 487, pp.31-34

In view of the proliferation and ubiquity of media platforms, it is critical that marketers be able to measure cross-media consumption and its effect on consumer engagement, brand development and sale ...

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Real-time campaign evaluation
Arie den Boon, Admap, February 2006, Issue 469, pp.24-27

Arie den Boon, Ceo of Daphne Communications Management BV, explains how real-time online research can be used to determine optimum strategic media choice, and frequency. Using a 13-week mixed media c ...

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Developing 'Single Source' Media Data and Applying it in Multi-Media Schedule Evaluation
Josephine Bucknull and Peter Masson, Advertising Research Foundation, Online and Print Research Workshop, October 2000

The paper presents the issues surrounding the evaluation of multi-media advertising schedules and emphasises the need to focus on the individual within the modelling process and in the assessment of ‘ ...

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The Future of Multimedia Research
Dr Gerhard Franz, International Journal of Market Research, Vol. 42, No. 4, 2000

The media explosion and the fragmentation of audiences is the hardest current and future challenge for media research. New tools will be needed to support the decision-making in the process of media s ...

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