Television: TV and internet

 

Online TV viewing is a rapidly-growing medium, and this reviews a new streaming report which enables programme performance evaluation, by combining actual TV ratings with the number of requested strea ...

This article details research by Thinbox and the IAB into the interaction between TV and the internet. By studying the most 'tech-savvy' of the UK population - around 25% of the total - the results gi ...

E4, the UK entertainment channel, created a hit youth TV show, Skins, using MySpace and user-generated content in an integrated multimedia campaign. It delivered an estimated 27% return and an award-w ...

The rapid growth of online and digital advertising has led many to ask whether traditional mass communications like television commercials and direct mail have a future. However, it seems that both ol ...

Rob van den Dam, European Telecommunications Leader for the IBM Institute for Business Value, argues that the traditional TV advertising model (centrally scheduled programmes delivering real-time adve ...

Olivia Johnson, planning director at Hooper Galton, debags three popular myths of TV: no one watches it any more; it is too expensive; and TV advertising doesn't work like it used to. She then explain ...

Tess Alps, chief executive of Thinkbox (the central marketing body for commercial TV in the UK), unravels the reasons why despite 2006 being a great year for UK television, the headlines were relentle ...

In this introduction to Admap's special feature on television, Roderick White reviews the current state of the medium, and finds that it remains remarkably robust despite predictions of its demise. He ...

James Myring, head of the Internet and Telecoms team at Continental Research, reviews digital convergence in the UK. He predicts that broadband-based technologies will win the day; and sees inherent w ...

Suzanne Moorey-Denham, managing director of the European division of Dynamic Logic, and Ann Green, senior v-p of marketing solutions at Millward Brown North America, discuss the growing importance of ...

Online is taking an ever-increasing share of adspend, and is increasingly dominating the thoughts of marketers. The internet has certain unique characteristics, and more and more people now have high ...

Joe Mandese, in his regular comment column from Madison Avenue, discusses the reasons why, at a time when the advertising industry should be expanding with overall economic growth, it is being held in ...

This paper describes a research initiative designed to better understand the nature of how audiences consume television and online content. Through a data fusion process joining two separate responden ...

Joe Mandese ponders the convergence of TV and broadband internet communications in the US. As TV companies increasingly distribute programmes via the internet, advertising companies are having to reth ...

Bill Havlena, vice president of research analytics at Dynamic Logic, NY, puts the case for combining TV with online advertising. Based on the evaluation of 27 campaigns researched using Dynamic Logic ...

Advertisers spend millions of dollars on Super Bowl advertising. Are those ads part of larger campaigns? Specifically is the Web integrated with Super Bowl advertising? This study examined overall str ...

`Brandcasting' means using television-style content to drive desired consumer and customer responses. In contrast to traditional commercial broadcasting, the brand owner controls the channel content. ...