Television: Audience size, composition

 

This paper provides a wide-ranging review of TV viewing covering subjects including TV programmes as a context for advertising, ad avoidance and rejection, the processing of TV programmes, ad clutter ...

Keith Donaldson, head of research and insight at the Newspaper Society, describes the findings of a large research study undertaken in autumn/winter 2005, to determine the role of regional newspaper a ...

This paper looks at the key measurement issues currently facing a variety of different sectors of the media (online, print, radio, video etc.). Based on the analysis of the top three issues said to be ...

In this edition of 'best practice' Roderick White reviews the changes and developments in TV audience measurement. He discusses the rapidly changing and tangled market place that TVAM operates in, an ...

Andrew Green, of billets connections, looks at the fundamentals of TV audience research and outlines four ways to make it more relevant to efficient planning. He starts by explaining the new ARF medi ...

Media fragmentation is leading to smaller, or invisible, audiences being recorded. In this article, Pete Doe, technical director of RSMB Television Research Ltd, examines some of the issues surroundi ...

The authors introduce an optimisation system which has been developed to predict TV ratings. They claim their predictions are often more accurate than the results obtained from TV rating panels. They ...

This article is based on a paper presented by Peter Menneer at the June 2002 ARF/ESOMAR Week of Audience Measurement. He discusses the need for vigilance in audience measurement because ratings form ...

This study investigates possible factors in prediction error for audience share for new prime-time television programmes in the USA and Korea. While previous studies have focused on the factors affect ...

The author explains that some TV networks have announced strategies to introduce 'family friendly' programming and asks what this kind of programming really is and whether the moves are likely to succ ...

This 'best practice' article is a wide ranging review of TV viewing covering (1) TV audiences, their size and composition; (2) TV programmes as a context for advertising; (3) ad avoidance and rejecti ...

Television audience measurement needs better technology, improved competition, larger samples, granular data by time, and a focus on commercial, not program, ratings. This paper shows how data from se ...

This paper presents the first cross-media results from Arbitron's Portable People Meter trial in the Wilmington Radio Metro portion of the Philadelphia DMA. Early data from the small-scale panel of 25 ...

This is an interim report on our Industry-funded Lysaker initiative to produce useful TV viewer estimates from set meter tuning data through modeling. Why is this worth doing? With the exception of Bo ...

Discusses the relationship between Internet usage and TV viewing (especially in Finland): it is far from straightforward. Starts with a summary of media in Finland (broadcast, print, electronic). Rese ...

This article examines the implications of a new BARB contract to measure TV audiences in the UK. New technology may well hurt both buyers and sellers of air time, which is explained by looking at past ...

An overview of the prospects for digital TV. Discusses: first steps; regulators; the market; infrastructure; consumers; and whether and how TV consumption habits will change. The difficulty of forecas ...

Increasing use of TV planning optimisers focuses more attention on the qualitative aspects of TV planning, already assuming greater importance because of a) TV fragmentation, b) increasing costs and c ...

Television viewership has undergone tumultuous changes. In 1994 over 30 markets were affected with numerous affiliation changes and major programmes switching networks. One of the most dramatic prog ...

Because of the increasing complexity of the television environment there is a growing need for television planners and buyers to pay attention to the quality as well as the quantity of the viewing opp ...

The traditional way in which television advertising has been planned in Italy has been on the basis of socio-demographic and psychographic variables. This paper argues that this approach can be impro ...

This paper describes the series of annual segmentation studies carried out by the Finnish Broadcasting Company(YLE) since 1991 as the main tool in developing channel coordination and programme schedul ...

This paper summarises the results obtained from 3 telephone coincidental studies carried out in the US between 1986 and 1991 for CONTAM - a Committee on Nationwide Television Audience Measurement. Th ...

An important overview of what is known about global television: incidence of TV versus non-TV homes by global region, the proportions able to receive alternatives to state-controlled channels, and (wh ...

A review of 'Television and its Audience' by Patrick Barwise and Andrew Ehrenberg, 1989.

The weather is a major cause of fluctuations in the level of television viewing. The authors describe how a model which uses as data simply the hours of sunshine and mean temperature can predict 90% o ...

Changes in the viewing behaviour of the TV audience over the past three years have cast doubts on the reliability of earlier predictor models. This paper describes an expansion of a model previously d ...