Television: Audience attitudes and behaviour

 

This paper provides a wide-ranging review of TV viewing covering subjects including TV programmes as a context for advertising, ad avoidance and rejection, the processing of TV programmes, ad clutter ...

This paper highlights kids’ influence on retail selection and then compares and contrasts their motivations behind these selections with those of parents. The in-store shopping experience (including f ...

Programme Ratings, both actual and forecasted, are the trading currency of the TV industry and therefore the key piece of information that any operator involved in the TV business is mostly interested ...

This study explores how early adopters of DVRs are using them as functional replacements for VCRs and as tools for enhanced viewing of live television. Two national samples totaling 198 users complete ...

The TV has become an indispensable member of most families. In this article Nicki Karet looks at how children view the TV and how it fits into their lives, against a background of growth in digital an ...

In his regular report on media issues, Joe Mandese describes a survey conducted by Media Magazine in the USA, on how planners/buyers views of media influence compare with those of consumers. The two ...

This paper describes a new media research tool - PPR - which can be applied to improve the effectiveness of media planning. PPR – Public and TV Programme Relation Rate – shows the way to understand ho ...

Nigel Sheldon reviews the likely developments of TV and predicts that mass audience TV shows will survive but interactivity will become an increasingly important feature. He quotes from two Henley Cen ...

This article is based on a paper presented by Peter Menneer at the June 2002 ARF/ESOMAR Week of Audience Measurement. He discusses the need for vigilance in audience measurement because ratings form ...

A review of trends in Canadian television audiences, especially for different genres of television programs on Canadian English and French TV, and with particular reference to interest in public affai ...

The paper describes a strategic market research investigation conducted throughout Latin America. The primary objectives of this investigation focused on segmenting the television viewing audience; de ...

This 'best practice' article is a wide ranging review of TV viewing covering (1) TV audiences, their size and composition; (2) TV programmes as a context for advertising; (3) ad avoidance and rejecti ...

Explores the extent to which the UK public is empowered to make decision on how to use broadcast and new media, the findings being based on qualitative and quantitative research carried out over ten y ...

Increasingly, as channels and programs are aired, their competition has encountered revolutionary changes in a broadcasting context. These have led to the need for more simplified and manageable segme ...

The authors recently analysed the local delivery of national television schedules in concert with proposed purchases of spot radio weight on a Designated Market Area basis. The purpose of the analysis ...

Faced with more networks each year and an overwhelming number of program hours, viewers in today's multichannel households successfully whittle down dozens of networks to 12 or 13 regular choices, and ...

This paper is one of 18 selected by the Editorial Review Board of The Journal of Advertising Research to be a 'classic' - an article that has withstood the test of time. First published in 1984, Far ...

Brief account of new technology which has been developed for passive monitoring of personal radio and TV reception, including when commercials are zapped. After six years' experimentation, an inaudibl ...

A US study of quality of exposure (defined as `attention') to television programmes and commercials. Follows an earlier paper based on a smaller Canadian pilot study. Nielsen's QUAD ratings of program ...

Television's evolution, especially in view of the changes affecting it (satellites, interactivity, cable TV, mixture with Internet, etc.), will continue to develop via the quality of its proposals. Of ...

This paper reports on a small experiment set in a wider theoretical context of how advertising works. A model of the cognitive, affective, and memory effects of advertising is drawn from the neuroscie ...

An overview of the prospects for digital TV. Discusses: first steps; regulators; the market; infrastructure; consumers; and whether and how TV consumption habits will change. The difficulty of forecas ...

Most advertisers agree that optimal schedules should not only consider quantitative, but also qualitative television viewing factors, like viewer attention and involvement. This paper examines the res ...

New evidence presented of the benefits associated with TV sponsorship of the Olympic Games, based on a series of research studies by NBC Research since the 1998 Games. A model used to analyse the data ...

Discusses the `Star Techies': the problem of communicating with owners/users of high-tech products in the US. Analysis of SMM (Simmons' Study of Media and Markets, equivalent to the UK's TGI) describe ...

Increasing use of TV planning optimisers focuses more attention on the qualitative aspects of TV planning, already assuming greater importance because of a) TV fragmentation, b) increasing costs and c ...

This study investigated the social viewing situation of children aged 4 - 11 years watching television, which was split into three categories: solitary viewing, peerviewing, and coviewing with an adul ...

This paper identifies the different ways in which media developments lead to ever smaller audiences being examined within people meter systems. The consequent unreliability of much people meter data ...

Because of the increasing number of channels available to subscribers in the pay TV environment in South Africa, including niche channels, information on viewing habits with regard to cross channel-vi ...

This paper describes the results of a telephone survey of adults regarding their awareness of digital television and preferences for services that digital television could provide in the United States ...