Radio: Coverage, frequency

 

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Paper
1.
In-store radio. The sales implications of reach and frequency
Rob Wolf and Craig Gugel, ESOMAR, Radio Conference, Geneva, June 2004
The authors recently analyzed the local audience delivery patterns of a national television, magazine and IBN in-store radio buy in concert with a local broadcast radio schedule in 25 top Nielsen DMAs ...

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Read: 20 times
Paper
2.
Give us this day our daily effect
Karin Schut and John Faasse, ESOMAR, Radio Conference, Geneva, June 2004
This paper focuses on how radio reach builds up. When do our listeners start to recognise radio spots? After how many days of airing, after how many times of hearing? The results are based on a teleph ...

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Read: 18 times
Paper
3.
Radio's unique contribution to the media mix according to PPM's 'real' cross-media measurement
Beth Uyenco, Roberta M. McConochie and Kevin Killion, ESOMAR, Radio Conference, Geneva, June 2004
This investigation identifies the planning/selling situations where radio contributes substantially to the media mix. “Real” unified cross-media information from Arbitron’s Portable People Meter (PPM) ...

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Read: 22 times


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