Radio: Audience size, composition

 

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Paper
1.
Accountability of Audience Measurement - an ARF Survey of Industry Concerns Regarding Media Measurement Services
CARF Newsletter, Canadian Advertising Research Foundation, September 2005
This paper looks at the key measurement issues currently facing a variety of different sectors of the media (online, print, radio, video etc.). Based on the analysis of the top three issues said to be ...

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Read: 35 times
Paper
2.
Cross-Media Contribution of Arbitron's Portable People Meters (PPM)
Beth Uyenco and Roberta M. McConochie, Advertising Research Foundation, Multimedia Communications, November 2001, pp.1-9
This paper presents the first cross-media results from Arbitron's Portable People Meter trial in the Wilmington Radio Metro portion of the Philadelphia DMA. Early data from the small-scale panel of 25 ...

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