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Paper
1.
The contribution of magazines in mixed TV-print schedules
Michelle de Montigny and Roland Soong, ESOMAR, Print Audience Measurement, Cannes, June 2002, pp.189-208
This paper describes the analysis and interpretation of the results from about 500,000 mixed television-print schedules. The data were obtained by a fusion between the people meter panel and a consume ...

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Read: 21 times
Paper
2.
Multi-media reach/frequency and optimization
Jane Mulligan Traub, James H. Collins and Daniel T Mallett, Jr., ESOMAR, Print Audience Measurement, Cannes, June 2002, pp.167-188
The character of media research is undergoing substantial change. The development and maturation of innovative tools and techniques contribute to this change, as does the emergence of the Internet as ...

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Read: 96 times
Paper
3.
Media performance indicators
Arie den Boon, ESOMAR, Print Audience Measurement, Cannes, June 2002, pp.151-164
Communication Management is the planning, implementation, control, evaluation and optimisation of marketing communication. It is often viewed by advertisers as vital for optimal results from their mar ...

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Read: 51 times


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