Print: Effectiveness, value

 

Comments on a recent ANA members survey about print media. Most believe print is a cost-effective medium (reasons given). However, there are areas of weakness (discussed in detail): 1) publishers are ...

The 29% of Americans who live in `rural' towns and shop in high-volume local superstores are the only remaining growth market and are Wal-Mart's core customers. They are best reached by local print me ...

This paper examines new developments in readership analysis and explores an innovative solution to the issue of managing the accumulation of print audiences in the Dutch market. The authors present wa ...

At the end of 1993, Audipress, the Italian national readership institute, launched an experimental survey which, in addition to the main focus of the survey, readership habits, also examined general b ...

Stern magazine in Germany has conducted a post-publication study of the achievements of individual advertisements, called Argus, in roughly the same manner since 1975. This paper describes this work ...