Print: Coverage

 

This paper looks at the key measurement issues currently facing a variety of different sectors of the media (online, print, radio, video etc.). Based on the analysis of the top three issues said to be ...

Planning in a multimedia environment has been a huge topic of debate. Service providers, agencies, advertisers and the media have all been challenged with developing the 'best' tools to understand the ...

Discusses how to approach media planning in business-to-business markets. It should start with understanding the business, who the different (decision-making) audiences are, how such organisations go ...

This absorbing study describes how 'single source' - aiming to collect integrated information that links consumers with their consumption of product categories, brands and media - first started in the ...