Media FAQs: Television

 

Ever since the video recorder came into widespread use, viewers have been able to increase their control over schedulers. This has been further enhanced by the development of PVRs, which empowers them ...

This paper notes that every major advertising medium has developed its own particular definition of what constitutes an audience, but that their different definitions mean that any connection between ...

The paper discusses the evidence that suggests that viewers in PVR homes watch less advertising than those without the devices. However, it points out that it is possible that less is more - what they ...

This paper asks whether the recent trend among advertisers towards favouring shorter television commercials is a sensible one, or if longer advertisements do in fact yield better product recall. While ...

This paper discusses the issue of whether advertising during a television programme that attracts high ratings will be more effective than one which achieves low ratings. Other factors such as the day ...

This paper details the arguments for and against transferring part of a television advertising budget to printed media. Research, communications and sales arguments are all addressed in order to asses ...

This paper assesses the extent to which the effectiveness of television advertising is shaped by the nature of the commercial break itself. The factors considered include the importance of the other c ...

This paper looks at the question of whether advertising during a television programme that commands a high level of viewer attention is more effective than when the same ad is screened during a progra ...