Media FAQs: Radio

 

Radio often suffers from a lack of awareness as far as marketers are concerned, both because of the lack of 'buzz' surrounding the medium, and as it is often perceived to be difficult to measure the r ...

This paper notes that every major advertising medium has developed its own particular definition of what constitutes an audience, but that their different definitions mean that any connection between ...

Radio diaries have been used as a tool to record listener behaviour since the 1930s, largely because they offer the advantage of allowing for the measurement of activity over a period of time rather t ...

This paper highlights the importance of the often overlooked medium of radio advertising. Traditionally, radio ads have been seen as less effective than their television, print and online equivalents, ...