Media FAQs: Audience measurement

 

Outdoor adspend accounted for some 5% of total spending on mass media in 2006, but while it has considerable potential, it is also one of the least well-researched media, and presents considerable pro ...

As the online market continues to expand, and the sophistication of online ads grows, measuring the number of users viewing material over the internet is of increasing importance. In this article, And ...

Media depends upon audience surveys to quantify the 'value' of advertising time and space. While each medium has its own specific approach to audience measurement, all are based on surveys, though the ...

This paper notes that every major advertising medium has developed its own particular definition of what constitutes an audience, but that their different definitions mean that any connection between ...

The paper discusses the evidence that suggests that viewers in PVR homes watch less advertising than those without the devices. However, it points out that it is possible that less is more - what they ...

An essential element of print advertising is calculating how many people are likely to see an advertisement placed within a particular publication. Marketers want to formulate a schedule which will al ...

While an increase in newspaper or magazine circulation may appear to imply a concomitant rise in readership, almost all previous research has actually failed to prove a link between the two measures. ...