E - F: Eurostar Ltd.

 

Eurostar is a unique business, and its move from Waterloo to St Pancras International presented a range of one-off challenges. The 'discontinuity' of the service at Waterloo was to take place overnigh ...

Eurostar wanted to convince die-hard business flyers from Brussels to London to take the train. It based its campaign on the fact that this group often attach a certain status to flying, and aimed to ...

Paris and London had lost some of their appeal as short-break destinations given the accessibility of other cities served by low-cost airlines. To counter this trend, Eurostar wanted to increase the r ...

The new Mr JetSet campaign for Eurostar in 2004-05 aimed to build on the success of the 2003 relaunch. The campaign's objective was to encourage business travellers, for whom the habit of flying to Pa ...

This campaign for Eurostar sought to increase its share of business travel to Paris or Brussels from the UK. A hard core of business travellers continued to disregard the superior comfort, convenience ...

This novel case study demonstrates how communication capitalised on Eurostar’s 20-minute reduction in journey time to reposition the brand. For six years after it launched in 1994 Eurostar enjoyed gro ...