Y - Z: Yorkie

 

Campaign for Yorkie chocolate bar, long positioned on a `masculine' theme. New idea was to mock the `enemy' (girls as no-one would wish them to be). Strategy line: `Yorkie: it's not for girls'. The ca ...

Launch of Yorkie (1976-9), 'one of the most remarkable successes ever in the UK confectionery trade'. Rationale and development of the brand described. Initial launch in London, March 1976, rolled out ...