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Case Study
1.
Yahoo! Inc.: Live Billboard Dating campaign
Mark Lane, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1849-1857
Shortly after its launch in 1994 Yahoo! Inc. became one of the Internet's top search engines. Although the company remained primarily associated with its search engine in subsequent years, it ...

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Read: 47 times
Award-winning case study
2.
Yahoo! Personals - Yahoo! Personals Live Billboard Dating Campaign
New York American Marketing Association, EFFIE Awards, 2005
For this campaign, the agency was looking for a powerful media-worthy story where online dating could be brought to life. The goals were to generate awareness, brand perception and trial. Results were ...

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Read: 17 times
Award-winning case study
3.
YAHOO! PERSONALS: Believe
New York American Marketing Association, Bronze Award, EFFIE Awards, 2004
This internet dating service was a new product being offered by Yahoo. The launch was preceded by qualitative positioning research to determine how best to win over both hearts and minds. The resear ...

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Read: 19 times


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