W - X: World Vision (child sponsors)

 

The 40 Hour Famine strategy was designed to encourage children to raise funds for the charity World Vision. The scheme had been in decline for several years and this campaign's objective was to arres ...

This 1996 DMA ECHO was created by dp&a for World Vision, both located in the United Kingdom. The campaign used direct mail to target previous child sponsors. The objectives of the campaign were to inc ...