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Case Study
1.
Davidson Development Inc.: Repositioning campaign
Mark Lane, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.399-402
Davidson Development Inc. was the primary engine behind the project that came to be known as World Golf Village, an upscale development located between Jacksonville and Saint Augustine, Florida, combi ...

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Award-winning case study
2.
World Golf Village - Repositioning Campaign
New York American Marketing Association, EFFIE Awards, 2005
World Golf Village, despite its esteemed founder, PGA TOUR nearly went bankrupt. A re-positioning of the development, including targeting women with a creative strategy focused on 'style of living' ov ...

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