W - X: Wonder Bread

 

The white bread category had been eroding for years as consumers turned to healthier bread options. This had devastating effects on the white bread category, and on Wonder bread in particular. In an e ...

Wonder Bread was in long-term decline, partly because of nutrition perceptions and particularly because of the 'anti-white bread' fallout from the Atkins diet. To Weston Bakeries, Wonder Bread is not ...

This case details the Ontario relaunch of Wonder Bread. It illustrates how advertising played a direct role in returning the lustre to a tarnished star and, more importantly, restoring growth to the ...