W - X: Whiskas

 

Whiskas, a cat-food brand in Mars, Inc.'s Masterfoods USA division, was the world's leading cat food. Its sales performance and brand identity was inconsistent from nation to nation, h ...

Whiskas understands what it means to own a cat. In recognising that cats make people happy, they put their knowledge, passion and expertise into making the most enjoyable cat food. And why? Because th ...

Whiskas needed some sleek brand communications to steer it back into growth mode. Its dry variant, Whiskas VitaBites, faced an onslaught of competitive launches, all backed by significant above-thelin ...

What does it take to own a market position? How does a brand do this while defending itself in a rapidly evolving marketplace? These were the questions facing Effem Inc. and Whiskas in early 2003. Thi ...

Whiskas needed to revitalise its brand across 14 European markets. The campaign has led to a turnaround of 5% points in business performance in sales for Europe.

Campaign in 1999 by M & C Saatchi for Pedigree Whiskas cat food. Brand had been making steady progress, but was now faced with a price war. New idea (make an ad that cats would enjoy) described. How r ...