W - X: Wall's Viennetta

 

1994-5 TV campaign for Wall's Viennetta, which resulted in short-term increase in sales throughout Europe. It is leading brand in its sector in all 37 countries where it is present, but sales levelled ...

Wall's Vienetta was a new concept in the ice cream market (a patisserie style product); background and rationale are described. National launch (no test market) in 1982. Press campaign first: sales ex ...