W - X: Walker's Crisps

 

This Brand Profile provides key details and analysis of Walkers Crisps, including its latest activities, market position, financial performance, Brands, structure and history, together with onward lin ...

With annual grocery sales of £505 million (Source: TNS Superpanel) Walkers Crisps is the UK's biggest consumer goods brand - a pole position it has held since 2003. Backed by some of the most memorabl ...

This brand is described as 'the' evening snacking solution aimed at young people who are sociable and strong minded where snacking is emotional and an experience to be shared with friends or partner. ...

This silver-winning paper describes the long-term effects advertising for Walkers Crisps - in particular, the Lineker campaign produced by AMV BBDO which continues to pay great dividends. Between 1995 ...

This study examines the extent to which product-placement type and exposure time explain the rate at which viewers recognise brand names affiliated with product placements in films. The results suppor ...

New integrated theme and promotional advertising campaign for Walkers Crisps, against background of plateauing distribution and heavy recent reliance on promotions. Five executions of the Gary Lineker ...

This case history deals with the development of a national advertising campaign for a large but under-regarded brand. It provides an example of how strategic thinking took an advertising generic and h ...