U - V: Vauxhall

 

Campaign in 1998 by Lowe Howard-Spink for Vauxhall fleet cars. Insights from research amongst fleet managers: as purchase negotiators they distance themselves from the manufacturer (hence not likely ...

Re-launch of the Vauxhall Astra, 1991-3. By 1991, sales and share decline had been made worse by recession and heavy competition. Research (Millward Brown, qualitative) showed weaknesses in image and ...

1988 launch of new Vauxhall Cavalier (mark two). Cavalier image had been in decline (Millward Brown). Vauxhall's market share had fallen to lowest level for 5 years. Rationale for the new campaign str ...