U - V: United Way

 

Toronto’s population is aging and funding for health care is decreasing. One of every four seniors, and one in three children, live in poverty. We are becoming desensitized to these and similar issues ...

For its 200 campaign, the United Way faced a troubling problem: Compassion Fatigue. The question was how to deliver a “give more” message, from an organization with an impersonal image, without fuelli ...