U - V: United States Postal Service

 

Even though the United States Postal Service (USPS) was made an independent agency in the 1970s, it was not until Loren Smith became the chief of postal marketing for USPS in 1994 that the organizatio ...

This 1998 DMA ECHO entry was created by Wunderman Cato Johnson for the United States Postal Service. With direct mail being a critical source of revenue for the USPS, this campaign was launched in ord ...