S - T: Satellite & cable

 

One of a number of expert reviews of the US media scene produced in March 2003, and looking at 2003/4. This one looks at cable TV in the USA (which now has a larger audience than broadcast TV).

The author describes how Rainbow Media Holdings has developed and branded a number of its cable channels, including WE: Women's Entertainment, American Movie Classics (AMC), Bravo and MuchMusic USA.

In early 2001, the author looks at the challenges and opportunities for cable television in the USA - especially in areas of programming, cross platform advertising, and Internet connects.

In early 2000, the author looks at the challenges and opportunities for cable TV in the USA - especially content, integrated media delivery, and interactivity.

This is one of a series of US media reviews published in March 1988 looking back to the previous year, and looking forward to the next. This one features the Discovery Channels in the USA.

This 1996 DMA ECHO entry was created by DDB Needham for Ameritech New Media. The purpose of this campaign was to achieve the approval of the Naperville City Council for the entry of an Ameritech Cable ...

This 1996 DMA ECHO entry was created by Wunderman Cato Johnson, Sidney for Foxtel Management. Foxtel is a cable television station that carries 26 channels, the largest lineup offered on Pay TV in Aus ...

This 1996 DMA ECHO entry was created by DraftDirect Worldwide for HBO Direct. This campaign was designed to promote a satellite television service to current C-band satellite dish owners. Print space ...

This 1996 DMA ECHO Leader award winning campaign was created by Ogilvy & Mather Direct, Ireland for CMI Cable. CMI Cable is a cable television distributor that offers a standard service of 12 channels ...

This 1996 DMA ECHO entry was created by Clarion Direct Marketing & Communications for Southwestern Bell Telephone. Southwestern Bell was entering the satellite disk and cable service market.