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1.
Sainsbury's - Making Sainsbury's great again
Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2006
This 2005 campaign to 'Make Sainsbury's Great Again' came against a background of previous decline. The integrated approach towards solving this problem involved TV, programme sponsorship, in-store, o ...
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2.
Sainsbury's Supermarkets (UK) - Sainsbury's Active Kids 2005
Integrated Marketing Communications Council Europe, Bronze, PMC European Awards 2006
In an effort to tackle the problems of a decline in market share and childhood obesity in a single scheme, Sainsbury's offered vouchers for schools for every £10 spent, together with an extra voucher ...
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3.
Sainsbury's - A recipe for success
Bridget Angear and Rebecca Moody, Institute of Practitioners in Advertising, Silver Medal, IPA Effectiveness Awards 2002
This silver-winning paper shows how, since 2000, TV advertising has helped turnaround Sainsbury’s business fortunes, by delivering £1.12 billion in incremental revenue and a ROI of £27.25 for every a ...
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4.
Sainsbury's - Attracting potential customers without damaging the Sainsbury's brand
Alison Meredith, Institute of Practitioners in Advertising, Bronze Medal, IPA Effectiveness Awards, 2002
In 2001 Tesco had 21% of the grocery retail market, a 5% lead on Sainsbury’s. A key contributing factor was that as the market had focused on value, Sainsbury’s had been left behind both in perception ...
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5.
Incubation crucial in New Economy
Sabine Geissel and Piyush Mathur, ESOMAR, Latin America, Mexico City, May 2001, pp.89-101
As the world transits from offline to online, the market scenario is also changing rapidly. There are huge investments being made in the new economy, the competition is immense, and the target potenti ...
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6.
Launch of UK's First Supermarket Bank
Mina Lad, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Sainsbury Bank (United Kingdom). As a supermarket, J. Sainsbury needed to add additional services in order to compete in an increasingly c ...
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7.
Launch of UK's First Supermarket Bank
Mina Lad, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Sainsbury Bank (United Kingdom). As a supermarket, J. Sainsbury needed to add additional services in order to compete in an increasingly c ...
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