Q - R: Roc Retinol

 

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Award-winning case study
1.
Kellogg's (France) - Special K and ROC
Integrated Marketing Communications Council Europe, Silver, PMC European Awards 2006
This short paper argues that the Special K and Roc Anti-Cellulite promotion offered an exceptional, innovative consumer solution – “interior” slimming with the 15 day Special K Slimming Challenge and ...

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