Q - R: Robinsons Soft Drinks

 

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Paper
1.
Robinsons - Creating a world class through-the-line platform centred on our Wimbledon equity
Sponsorship Works, 2007, pp.245-255
The link between Robinsons and Wimbledon is one of the most enduring associations in sports sponsorship, extending to over 70 years. Wimbledon plays a key role for the brand: every year, the Champions ...

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Case Study
2.
Robinson Soft Drinks
Radio Advertising Bureau (UK), Radio Advertising Effectiveness case study, 1999
The objectives were to increase brand awareness and a propensity to buy among main shoppers with children. Radio was selected to test alongside TV because of its cost-efficient reach of housewives wi ...

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