Q - R: Road safety

 

This Road Safety Authority (Republic of Ireland) and Department of the Environment (Northern Ireland) campaign from 2002 aimed to raise the awareness generally of the number of pedestrians being kille ...

The Road Safety advertising campaign in New Zealand proved highly effective in raising public awareness and improving driver behaviour, saving some 300 lives since its inception in 1995. Yet, in 2003, ...

After six years of rising numbers of road accidents in Quebec, and with the estimated cost of unsafe behaviour on the province's roads reaching some $4 billion a year, the government decreed 2007 as R ...

The Department of Transport's 'Think!' campaign aimed to reduce road casualties, with the broader focus of reducing all accidents, not just those classed as 'serious'. To avoid over-complicating the i ...

This paper discusses the anti-drink-driving campaign for the Department of the Environment, Northern Ireland, from 1995-2006. The target throughout the campaign was all drivers who drink alcohol, and ...

Young drivers are involved in 42% of speeding accidents in New South Wales, even though they make up only 16% of drivers. As such, the Road and Traffic Authority commissioned an advertising campaign t ...

Metrication of speed limits in the Republic of Ireland was introduced on 20th January 2005. Prior to the introduction, national route distance signs were displayed in kilometres, while speed limits we ...

This Transport for London campaign aimed to alert teenagers to the danger of road accidents. Teenagers are over-confident and do not respond to instructions, and they are therefore the most vulnerable ...

This Department of Transport campaign aimed to make speeding unacceptable. Most drivers easily avoid this message: they don't think modest speeding is bad, and they are too confident in their own skil ...

This case explores how a £8.68million investment in co-ordinated road safety advertising made a significant contribution to an economic payback of £704.35 million, over a nine year period, 1995 to 200 ...

This is a story of on-going effectiveness over 15 years. The efforts have been consistent and have addressed all the factors that contribute to road trauma. The TAC campaign should be viewed, not as a ...

Every year in Victoria, Australia approximately 95 lives are needlessly lost to low level speeding and 1300 serious injuries occur. Contrary to popular belief doing a little bit over the speed limit ...

Campaign for London Street Management (a division of Transport for London), aimed at cutting street accidents. Investigation (described) revealed that a major, but unrecognised, type of accident, pecu ...

Road fatalities in Northern Ireland are substantially higher than in Great Britain. Some 9.5 per 100,000 population are killed on the roads in Northern Ireland compared to 5.9 in Great Britain. The ov ...

1998-2000 TV campaign for rear seatbelts. It became law to wear a rear seatbelt in July 1991, but six years later only half were doing so. Aim was to make people, especially young, make a permanent ch ...

Advertising is more often aimed at saving brands than saving lives. This campaign is an exception. It took unpalatable messages to its audience with a series of hard hitting yet sympathetic commerci ...

This paper presents a case where planning use observation of the consumer in action to shed important light on the way they behave. The resulting campaign made a significant difference to the quality ...

In October 1995 the Department of the Environment, Transport and the Regions and Central Office of Information are running a campaign to reduce road deaths and casualties. The advertising problem is t ...

1994 was the year in which the economy improved significantly and spending grew. This led many commentators to predict that, with a more vibrant economy and more kilometres driven, the road toll would ...

A campaign was launched in 1994 to make people understand the necessity of wearing seatbelts in cars. Concentrating on radio but with television support the campaign give hour by hour and day by day s ...

Campaigns in 1987 and 1990 to increase seat-belt use in Quebec. Previous rate had not exceeded 67.7%, after 10 years during which it was mandatory. Campaign objective was to increase this to 80%. The ...

Victoria's road toll is now down 49% since the campaign launch. 881 lives have been saved in 36 months. While the reduction in fatalities is the most visible result in the campaign, the reduction in ...

Prior to going on air the greatest single deterrent was the rational fear of losing your licence. Only six weeks later the emotional and traumatic 'life sentence' of finding yourself responsible for t ...