Q - R: Renault

 

Renault's primary objective was to educate families in the preventative aspects of road safety by targeting teachers, pupils and their families in Spanish primary schools and inviting the schools to e ...

Continues the story of the Renault Clio (the 1991 launch campaign was featured in no. 4458). This paper shows how Clio has built and maintained a position as the clear image leader in its sector, long ...

This 1996 DMA ECHO entry was created by Dimension Marketing Directo for Renault Espana Comercial, SA. Direct mail was used to sell the diesel range of Renault vehicles to companies that had their own ...

This paper describes the planning process in the development of a launch campaign for the Renault Laguna. The message centred around the specific idea of 'design' in its true sense, which needed to be ...

The Renault Safrane was a top-of-the range executive car which had to be clearly positioned as such and promoted as a viable and more interesting alternative to its mainstream competitors. The challen ...

Launch of the Renault 19 in February 1989: how advertising helped build a perception of the brand as a good quality car. Problem faced by the brand described. Advertising in bursts during 1989, with 7 ...

Launch of the new Renault 5, 1985. Renault had been losing sales and share steadily since 1979: need to stem this trend. Reasons for the decline are discussed. The new model removed previous faults bu ...

1984 campaign for a range of Renault vans, first launched in 1981 when the market (described) was weak. In 1984, objective was to continue building awareness and differentiation, and showing how the b ...