Q - R: Range Rover

 

In this article, Craig Kleber, planning director for Y&R Wunderman in Irvine South California, discusses the success of British luxury car marques - Rolls-Royce, Bentley, Aston Martin, even Range Rove ...

This DMA ECHO entry was created by Dorfer Dialog Werbeagentur for Rover Deutschland. Germany has by far the toughest automobile market, especially for imported, high-scale cars. Germans love their 'ow ...

This 1996 DMA Gold ECHO award winning campaign was created by Craik Jones Watson Mitchell Voelkel for Land Rover, both located in the United Kingdom. Direct mail was used to promote the all new Range ...

Having not advertised on television for eight years, and having suffered three preceding years of recession and declining sales, Range Rover needed rejuvenation in 1993. The brand had to give consumer ...

This paper describes how Account Planning, in the guise of creative development research, made a fundamental contribution to the 1993 Range Rover television campaign. The paper demonstrates how creati ...