Q - R: RACV Insurance

 

Short campaign in Dec 1999 to Feb 2000 for RACV home and motor insurance products, to halt share loss and stimulate calls to the RACV call centre. Sales target: an increased 14% by end February. Decem ...

For years RACV had battled to increase its portfolio in a market where no insurer was perceived as being different from any other. The result of the campaign showed the number of telephone enquiries f ...