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Profile
1.
Brand Profile: Pampers / Huggies (US)
Brand Profile in association with Adbrands, June 2008
This Brand Profile provides key details and analysis of Pampers / Huggies, including its latest activities, market position, financial performance, Brands, structure and history, together with onward ...

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Read: 39 times
Case Study
2.
The Procter & Gamble Company: Got The Power campaign
Rayna Bailey, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1373-1403
Procter & Gamble created the disposable-diaper market in 1961 when it introduced its Pampers brand. Despite being the first successful disposable diaper, by 1985 Pampers was falling behind co ...

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Read: 94 times
Award-winning case study
3.
Pampers - World of Babies
EURO-Effies, Silver winner, 2005
Pampers sought to accelerate brand trust and business growth in two markets facing very specific and different challenges. In Sweden, Pampers is the second player behind a strong local competitor Libe ...

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Read: 94 times
Award-winning case study
4.
Pampers - Got the Power
New York American Marketing Association, EFFIE Awards, 2005
Pampers recognized an opportunity to help moms trust that there is a true training pant benefit for kids who have already started potty training and are 'active trainers.' In August, 2004, at the star ...

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Read: 67 times
Award-winning case study
5.
International Award, Pampers - The crusade against wet bottoms
Sangeeta Karumanchi, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2000
Post-1997 campaign for Pampers disposable nappies in South Africa. Brand launched in 1995, and disposable nappies became the fastest growing grocery category. By 1997 the growth had slowed, and Pamper ...

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Read: 33 times


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