O - P: Oxo

 

This 1998 paper explains how a family-type commercial (JWT) helped successfully to launch Oxo Lamb Cubes in 1996. Taking into account the BSE scare created a need for brand expansion, and research fou ...

Oxo Gravy Granules had received little above-the-line marketing support and with the BSE controversy still raging and Christmas approaching, something needed to be done quickly. A prize draw was decid ...

The story of the long-running Oxo `Family' campaign, ending with the launch of Oxo Gravy Granules in 1991. The advertising strategy from the `Katie' campaign 1957-75, through to the `family' campaign ...

Describes the 'family' campaign for Oxo which began in 1983, its fortunes to 1989, how it maintained Oxo's previously built `brand capital'. History of the brand is summarised, especially during the 1 ...

History of the long-running `family' campaign for Oxo, specifically over the period 1984-87. The campaign, running each winter, took place in an exceptionally competitive marketing environment (discus ...