O - P: O2

 

In just five years, O2 has become the largest mobile brand in the UK, with over 18 million customers. Its strategy has been to put customers, not technology, at the heart of its message, promising 'en ...

This paper discusses the 2004-05 campaign for the mobile telephone company O2. The campaign was based on the fundamental insight that people were becoming fed up with the acquisition-driven marketing ...

O2 was born in 2002, a re-launch of the former BT Cellnet. Today, O2 is completely different to its troubled predecessor. In December 2005, it overtook Vodafone to become the UK's largest mobile phone ...

This case is the story of a corporate transformation. In just two years O2’s troubled predecessor, BT Cellnet, has been transformed into a vibrant brand and thriving business. Where it once trailed t ...