K - L: Land Rover

 

The launch of competitive products had led to a drop in sales in the UK, Italy and Spain. The objectives were to maintain an image differentiation whilst widening the Freelander's appeal. The creative ...

Land Rover brought the brand alive to customers by involving them in their 'Adventures' programme, a series of off-road events exclusive to Land Rover owners. Many events sold out in three months.

Land Rover's objective is to build loyalty and customer value. Regular mailing, one-day events and so on, show that customer loyalty is increasing year on year.

This DMA ECHO entry was created by The Penny Black for Land Rover South Africa. Having been absent in the South African marketplace for a number of years, Land Rover needed to relaunch its brand into ...

This 1996 DMA ECHO entry was created by Holloway de Groot Faber Vos for Land Rover, both located in the Netherlands. Direct mail was used to invite prospects to a special event that featured Land Rove ...