K - L: Kellogg's

 

This Brand Profile provides key details and analysis of Kellogg's Cereals, including its latest activities, market position, financial performance, Brands, structure and history, together with onward ...

The paper outlines how the brand was in serious decline due to aggressive competition and a reduced media budget. The campaign was based on the brand’s icon figure Toucan Sam and aimed at rebuilding ...

The marketing challenge facing this brand is described as counteracting threats from branded and private label competition. The creative strategy focused on an uncommunicative Yeti with the campaign ...

The case study explains how All-Bran had lost its relevance to the consumer and people had no motivation to try the brand. These problems were set against a decline in the fibre cereal market. The ch ...

This case measures the effect that the ‘Two Boys’ campaign had on Kellogg’s Sultana Bran’s brand performance. The brand was in poor health prior to the campaign, facing an ambitious marketing objectiv ...

This case study for Kellogg's Nutri-Grain shows how radio played a pivotal role in a multi-media, new brand launch that threw out of the window conventional media planning guidelines in the fmcg secto ...

This DMA Silver ECHO award winner was created by Leo Burnett USA for Kellogg Company. At the time of this campaign, Kellogg was not receiving its fair share of purchases in the pre-sweetened ready-to- ...

After several months of trying, Kellogg's were convinced that for specific geographic regions, outdoor could reach target audiences better the television. It would take great copy and placement to mak ...