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Award-winning case study
1.
Integral Energy and Edward de Bono
Advertising Federation of Australia, Advertising Effectiveness Awards, 1998
Objectives To create a perceived relevant point of difference-innovative thinking-between Integral and the larger Energy Australia before complete deregulation of the energy market in 2001. Results C ...

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Read: 10 times
Award-winning case study
2.
Turning bark into bite - Dog obedience training
David Cobban, Advertising Federation of Australia, Advertising Effectiveness Awards, 1996
The power of advertising is not a function of the budget. This case study demonstrates that even a budget of $1260 can provide dramatic returns to a business. In a single year the initial outlay gen ...

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Read: 5 times


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