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Paper
1.
Imodium™
Superbrands UK, Brand profile, 2006
Imodium provides a modern solution to the common problem of acute diarrhoea. Imodium represents an empowered choice for the consumer to get on with their daily activities. With just one dose of Imodiu ...

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Read: 14 times
Award-winning case study
2.
Imodium: turning leadership into dominance
Bhanita Mistry and Craig Mawdsley, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1998
Until 1995 there was little adspend in the anti-diarrhoeal, direct from pharmacy market, with low brand awareness, mainly Kaolin & Morphine and Diocalm. A decision taken by Johnson & Johnson MSD to in ...

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Read: 22 times


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