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Award-winning case study
1.
55 Degrees North - The centre of attention: how innovative branding exceeded yield expectations on a high risk residential property development
Yousaf Khalid and Ben Quigley, Institute of Practitioners in Advertising, Bronze Winner, IPA Area Effectiveness Awards, 2003
This is the amazing story of how a blighted 1960s high-rise building became an object of domicile desire through re-branding, and altered the landscape of residential property marketing in the process ...

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