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Case Study
1.
1997 Mazda MPV Launch Direct Mail
Debbie Hjelmstrom and Tina Brunel, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Carlson Marketing Group for Mazda Motor of America. The objective of this direct mail campaign was to position the new 1996 Mazda MPV ($25,000 to $30,000) as a 'spor ...

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