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Profile
1.
Agency Profile: ZenithOptimedia  (UK)
Agency Profile in association with Adbrands, July 2008
This Agency Profile provides key details and analysis of ZenithOptimedia , including its latest activities, market position, financial performance, Brands, structure and history, together with on ...

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Read: 10 times
Case Study
2.
The Electoral Commission: Advertising counts - a case study in electoral awareness
Pauline Kerr, Dawn Reid, David Lyle and Julie Anne Bailie, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2004
The Electoral Fraud Act was introduced to Northern Ireland in May 2002 and brought with it strict new measures regarding voter registration and voter identification. The move to individual registratio ...

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Read: 28 times
Award-winning case study
3.
Army Recruitment - Up and over the 'wall of fear'
Adrian Marks, Mark Pihlens and Mark Tomblin, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2004
Throughout the mid-late 1990s, the Army did not have as many trained men and women as it needed to do its job properly. This paper tells the story of how in one of the most daunting recruiting enviro ...

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Read: 158 times
Award-winning case study
4.
British Airways - Climbing above the turbulence. How British Airways countered the budget airline threat
Richard Storey, Rob Day and Andy Edwards, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2004
This case study tells the story of how BA faced up to new competition using communications to drive through a fundamentally restructured business model. BA was facing huge threats from low-cost airlin ...

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Read: 238 times


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