Y - Z: Young & Rubicam (New York)

 

Through its Whitehall-Robins Healthcare subsidiary, American Home Products (AHP) had been producing an ibuprofen-based analgesic under the brand name Advil for 14 years when in August 1998 it introduc ...

Kraft’s General Foods International Coffee, a range of instant flavoured coffee was facing increased competition from rival brands and from coffee shops such as Starbucks. To build brand awareness, i ...

Campaign in America to revitalise an old brand, Kentucky Fried Chicken. Market had changed and image of product and service had suffered (reasons discussed: KCF is a retail establishment run through f ...

Describes brand-building campaign for Star Alliance, a new kind of travel network in which 15 partner airlines work together, launched in 1997. Objective: to create awareness and preference for Star a ...

Diet Dr Pepper has to fight for bottlers attention and focus - more than ever in the light of Pepsi One launch. Diet Dr Pepper relies heavily on Coke and Pepsi bottlers for its distribution. Consum ...