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Case Study
1.
We're Here to Give You Something Extra
Ed Veda and Bob Yeck, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Yeck Brothers for Ingersoll-Rand. Ingersoll-Rand sells air compressors through independent distributors. While these sale people all call upon their best customers, ...

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Case Study
2.
BellSouth Ring Ring Ring
Robert Donaldson and Bob Yeck, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Yeck Brothers for BellSouth Telecommunications. Most college students wait until they return to school to sign up for their phone service, resulting in higher instal ...

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