W - X: Wunderman Cato Johnson (Chile)

 

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Case Study
1.
'X-Ray'
Mario Salman and Victoria Lopez, Direct marketing Association (US), ECHO Awards, 1996
This DMA ECHO entry was created by Wunderman Cato Johnson - Chile for Citibank Chile. Medical equipment is usually very expensive, so leasing is a good solution for many doctors in Chile. Citibank lea ...

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Case Study
2.
'Space Mission'
Mario Salman and Angel Mafucci, Direct marketing Association (US), ECHO Awards, 1996
This DMA ECHO entry was created by Wunderman Cato Johnson for Gas Licuado Lipigas, both located in Chile. Lipigas detected some areas in which employee productivity needed to be improved. The company ...

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Case Study
3.
'Dell Wine'
Mario Salman, Direct marketing Association (US), ECHO Awards, 1996
This DMA ECHO entry was created by Wunderman Cato Johnson-Chile for Dell Chile. Dell was one of the last international computer companies to enter the Chile market, and was therefore relatively unknow ...

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Case Study
4.
'Morpheo's Pillow'
Mario Salman and Victoria Lopez-Negrete, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO Leader award winning campaign was created by Wunderman Cato Johnson, Chile for Citibank. A direct mail solicitation was developed in order to promote a holistic account for personal ...

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Case Study
5.
Fragile
Mario Salman and Eduardo Pasten, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Wunderman Cato Johnson Chile for Indumotora Automotriz SA. For the last six years, Subaru has been the leader of station wagon vehicles. Today, 32 automotive br ...

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