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Case Study
1.
Chocolate Dolphin
Fabian Tutundjian and Sandra Gannon, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Wunderman Cato Johnson for Mar Del Plata Aquarium in Argentina. The objective of this multi-media campaign was to generate sales over the long Easter weekend. Print ...

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Case Study
2.
Mar del Plata Aquarium
Enrique Yuste, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Wunderman Cato Johnson - for Mar del Plata Aquarium. The Aquarium opened in Mar del Plata, Argentina in 1994. During the summer, the Aquarium generated a good f ...

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Case Study
3.
AT&T BCS
Enrique Yuste, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Wunderman Cato Johnson, Buenos Aires for AT&T Business Communication Systems. In Argentina, AT&T was not well known in the corporate market. The objectives of t ...

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Case Study
4.
Campana Alta/Baja Temporada
Enrique Yuste, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Wunderman Cato Johnson - Buenos Aires for the Aquarium. The Aquarium opened in Mar del Plata, Argentina in 1994. During the summer, the Aquarium generated a goo ...

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