W - X: Wunderman Cato Johnson

 

This is one of a series of US media reviews published in March 1988 looking back to the previous year, and looking forward to the next. This one features Direct Marketing.

This 1998 DMA ECHO entry was created by Wunderman Cato Johnson for the United States Postal Service. With direct mail being a critical source of revenue for the USPS, this campaign was launched in ord ...

This 1998 DMA Silver ECHO winner was created by Wunderman Cato Johnson for AT&T. The objective of this campaign was to recapture former AT&T customers who had been away for seven months and had turned ...

This 1998 DMA Silver ECHO winner was created by Wunderman Cato Johnson for AT&T. The objective of this campaign was to recapture former AT&T customers who had been away for seven months and had turned ...

This 1998 DMA Silver ECHO winner was created by Wunderman Cato Johnson for AT&T. For seven years, AT&T had relied on the same control for reaching previous customers. The package used a traditional di ...

This 1998 DMA ECHO entry was created by Wunderman Cato Johnson, NY for AT&T. AT&T's Personal Account Service program is designed to build the 'ultimate relationship' between AT&T and its high value cu ...

This 1998 DMA ECHO entry was created by Wunderman Cato Johnson for American Home (Argentina). The objective of this direct mail campaign was to generate leads for American Home's auto insurance produc ...

This 1998 DMA ECHO entry was created by Wunderman Cato Johnson for Sun Direct Insurance (New Zealand). The objective of this multi-media campaign was to generate leads for Sun Direct's various insuran ...

This 1998 DMA ECHO entry was created by Wunderman Cato Johnson for Simplot New Zealand. A large, multinational manufacturer of various consumer goods (Leggo, Edgell, Big Sister, etc), Simplot was join ...

This 1998 DMA ECHO entry was created by Wunderman Cato Johnson for Rothschild Asset Management (Singapore). The objective of this multimedia campaign was to acquire customers for Rothschild's Five Arr ...

This 1998 DMA ECHO entry was created by Wunderman Cato Johnson for Freedom DirectLine Financial Services (New Zealand). The objective of this campaign was to launch Freedom DirectLine Financial Servic ...

This 1998 DMA ECHO entry was created by Wunderman Cato Johnson for Freedom DirectLine Financial Services (New Zealand). The objective of this campaign was to launch Freedom DirectLine Financial Servic ...

This 1998 DMA ECHO entry was created by Wunderman Cato Johnson for Citibank (Argentina). The objective of this direct mail campaign was to generate leads for Citibank's Autocompra car loan. The campai ...

This 1998 DMA ECHO entry was created by Wunderman Cato Johnson for Banco del Buen Ayre (Argentina). The objective of this campaign was to communicate the depth of the bank's commitment to the constant ...

This 1998 DMA ECHO entry was created by Wunderman Cato Johnson for IBM (Argentina). The objective of this direct mail campaign was to convince banks to upgrade their Swift Net transaction system with ...

This 1998 DMA ECHO entry was created by Wunderman Cato Johnson for Novell (Germany). The objective of this multimedia campaign was to generate leads for Novell Border Manager, software that regulates ...

This 1998 DMA ECHO entry was created by Wunderman Cato Johnson for IBM (Argentina). The objective of this direct mail campaign was to generate leads for Mantec, IBM's development maintenance software ...

This 1998 DMA ECHO entry was created by Wunderman Cato Johnson, NY for Clairol. The objectives of this direct mail campaign were as follows: 1) to extend the reach of Clairol Professional marketing, e ...

This 1998 DMA ECHO entry was created by C-E Wunderman Cato Johnson for Ford Motor. The Ford Grand Marquis, a luxury car, is the best selling car in its category in Mexico.

This 1998 DMA ECHO entry was created by Wunderman Cato Johnson for Ford Argentina. The objective of this direct mail campaign was to launch the new Diesel Ford Ranger in Argentina.

This 1998 DMA ECHO entry was created by Wunderman Cato Johnson for Ford Motors. The objective of this direct mail campaign was to encourage owners of the Mondeo or Explorer in Argentina to buy a new M ...

This 1998 DMA ECHO entry was created by Wunderman Cato Johnson for Cyanamid de Argentina, a producer of herbicides. The objective of this program was to create a system that would generate a large num ...

This 1997 DMA ECHO entry was created by Wunderman Cato Johnson Argentina for Bagley SA The objective of this campaign was to convince nutrition specialists and doctors to recommend Tentalight, a low c ...

This 1997 DMA ECHO entry was created by Wunderman Cato Johnson for Standard Chartered Bank (Singapore). The objective of this direct mail campaign was to encourage as many Priority Banking customers a ...

This 1997 DMA ECHO entry was created by Wunderman Cato Johnson for American Express. The objectives of this direct mail campaign were to encourage usage, increase spending, and reduce attrition among ...

This DMA ECHO entry was created by Wunderman Cato Johnson for Cyanamid de Argentina. The objective of this direct mail campaign was to gain the support of a sales incentive plan that rewarded the effo ...

This DMA ECHO entry was created by Wunderman Cato Johnson (Singapore) for Wah Chang Corporation International. Wah Chang owns the Allamanda Bintan, a beach front condominium project consisting of four ...

This DMA ECHO entry was created by Wunderman Cato Johnson (Singapore) for Wah Chang Corporation International. Wah Chang owns the Banyan Tree Bintan, a remarkable and exclusive Singapore resort consis ...

This DMA ECHO entry was created by Wunderman Cato Johnson for CIBA (Argentina). The objective of this multimedia campaign was to acquire customers and build brand loyalty for PROGRAM, a sterilizing pi ...

This DMA ECHO entry was created by Wunderman Cato Johnson for the United States Army Recruiting Command. The objective of this television campaign was to drive interested, qualified prospects to Army ...